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Title
Text copied to clipboard!Search Engine Marketing SEM Specialist
Description
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We are looking for a highly skilled and data-driven Search Engine Marketing (SEM) Specialist to join our digital marketing team. The ideal candidate will be responsible for planning, implementing, and managing our paid search strategies across various platforms such as Google Ads, Bing Ads, and other PPC networks. This role requires a deep understanding of keyword research, ad copywriting, bid management, and performance analysis to drive qualified traffic and conversions.
As an SEM Specialist, you will collaborate closely with the content, SEO, and analytics teams to ensure alignment across all digital marketing efforts. You will be expected to continuously optimize campaigns based on performance data, A/B testing results, and industry trends. Your goal will be to maximize ROI while maintaining a strong brand presence in search engine results.
Key to success in this role is a strong analytical mindset, attention to detail, and the ability to adapt quickly to changes in the digital advertising landscape. You should be comfortable using tools such as Google Ads Editor, Google Analytics, SEMrush, and other SEM platforms. Experience with e-commerce, lead generation, or B2B marketing is a plus.
This is an exciting opportunity for someone who thrives in a fast-paced environment and is passionate about driving measurable results through paid search marketing. If you are a strategic thinker with a proven track record in SEM, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and manage PPC campaigns across Google Ads, Bing Ads, and other platforms
- Conduct keyword research and competitive analysis to identify opportunities
- Write compelling ad copy and test variations to improve CTR and conversion rates
- Monitor and analyze campaign performance metrics to optimize ROI
- Collaborate with SEO, content, and analytics teams for integrated strategies
- Manage budgets and adjust bids to maximize campaign efficiency
- Implement A/B testing strategies for ads and landing pages
- Stay updated on SEM trends, tools, and best practices
- Generate regular performance reports and insights for stakeholders
- Ensure campaigns comply with platform policies and brand guidelines
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, or related field
- 2+ years of experience in SEM or paid search marketing
- Proficiency in Google Ads, Bing Ads, and Google Analytics
- Strong analytical skills and experience with data-driven decision making
- Excellent written and verbal communication skills
- Experience with A/B testing and conversion rate optimization
- Familiarity with SEM tools like SEMrush, Ahrefs, or SpyFu
- Ability to manage multiple campaigns and meet deadlines
- Knowledge of landing page optimization and user experience
- Google Ads certification is a plus
Potential interview questions
Text copied to clipboard!- What SEM platforms have you worked with extensively?
- Can you describe a successful PPC campaign you managed?
- How do you approach keyword research and selection?
- What tools do you use to analyze campaign performance?
- How do you stay updated with changes in SEM algorithms?
- Describe your experience with A/B testing in SEM.
- How do you manage and allocate campaign budgets?
- What metrics do you prioritize when evaluating campaign success?
- Have you worked with e-commerce or B2B SEM campaigns?
- Are you certified in Google Ads or other SEM platforms?
